BlackBerry will no longer make its own phones

Posted on Posted in 2016 Business Opportunities For You, What's Trending Now


BlackBerry has announced that it plans to stop making its own phones as the struggling company continues to focus on its software and security products. This is far from the end of BlackBerry devices, the production of which will be outsourced to third-party manufacturers.

In a statement, BlackBerry CEO John Chen said “The company plans to end all internal hardware development and will outsource that function to partners.”

He added, “This allows us to reduce capital requirements and enhance return on invested capital.”

The news is hardly surprising. Since 2009, BlackBerry’s handset division has been in a terminal death-spiral, while devices running iOS and Android gained ground. Last year, Chen said that if the Canadian company was unable to reverse this downward trend, he would shut down any further hardware development.


Hashflare 336 x 280


Going forward, any devices that carry the BlackBerry name will be rebadged Android phones from other manufacturers. Last year’s DTEK50 was essentially an Alcatel Idol 4, and the upcoming DTEK60 looks remarkably similar to the Alcatel Idol 4S.

Ditching the capital-intensive handset division will also allow BlackBerry to focus on its burgeoning software services division, which looks set to become the company’s main priority now.

According to Chen, the company’s second quarter financial results “more than doubled” its software revenue year over year, and delivered the highest gross margin in the company’s history.

The future looks bright for BlackBerry. But today is still a very sombre day. For almost 15 years, devices like the Bold and Q10 have been synonymous with mobile productivity. It’ll be a sad day to see them disappear from our pockets.


Hi guys, Vanessa Dunford {@vaniccilondon} here. I just want to grab this opportunity to THANK EACH OF YOU for engaging in my posts! It means the world to me!!! If You Want To Find Out How To: ? Get Your Dream Car Paid For You ? Earn While You Travel The World ? Live The Lifestyle That You Have Always Dreamed Of ?Watch The Amazing Testimonials Of Our Members And Their Results In My BIO link.??? ? Warning: We Only Accept Limited Number of Applicants/New Members Per Day At Any Given Time. ? Test Drive It Yourself Now and Try It For $1. Yes I Will Spell It Out – One Dollar To Try This System! ? You have your own Business Coach that will walk you through every step of the way. How cool is that? 🙂 Definitely a No Brainer Guys! Whatever you guys are up to – Stay Awesome! Talk soon, Vanessa #amazing #incredible #mindset #winners #opportunity #mentor #businesspassion #businesscoach #london #londoneye #londonlife #londontown #londoner #luxury #entrepreneurship #businesswomen #business #businesswoman #businessman #businessowner #onlinebusiness #millionaire #millionaires #millionairemindset #millionairelifestyle #makemoneyonline #homebasedbusiness #moneymaker #money #moneyteam

A video posted by Vanicci Dunford (@vaniccilondon) on

Leave a Reply

Your email address will not be published. Required fields are marked *