Google acquires Orbitera, a platform for cloud marketplaces, for $100M+

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On Monday, Google announced that it has acquired Orbitera, a startup that developed a platform for buying and selling cloud-based software. The acquisition will help the company improve how it competes against Microsoft, Amazon Web Services (AWS) and Salesforce in the area of enterprise services, and specifically selling enterprise services in the cloud.

Terms of the deal have not been publicly disclosed but sources close to the deal say it’s just north of $100 million.

This is an acquisition of talent, technology, and existing business. Marcin Kurc, Orbitera’s CEO, is an alum of Amazon’s AWS. And Google notes that some 60,000 enterprise stacks have already been launched on Orbitera. These include the likes of Adobe, Oracle and Metalogix, who all resell cloud services from third-party vendors as part of their larger enterprise businesses.

“This acquisition will not only improve support of software vendors on Google Cloud Platform but also provides customers with more choice and flexibility in today’s multi-cloud world,” Google said in a statement.

Kurc notes in his announcement that Google will keep everything running as is, “at this time.”


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The startup says its focus is on providing four (end-to-end) aspects of building cloud marketplaces: Packaging and Provisioning, Billing and Cost Optimization, Marketplace and Catalogs, Trials and Lead Management.

It looks like Google will continue to operate that business on behalf of existing users, and maybe to help out its own marketplace for cloud services on its own cloud platform.

“Looking to the future, we’re committed to maintaining Orbitera’s neutrality as a platform supporting multi-cloud commerce. We look forward to helping the modern enterprise thrive in a multi-cloud world,” writes Nan Boden, head of global technology partners at Google.

As Google has grown well beyond its earliest roots as a search company, its reached an interesting relationship with companies that are at turns friends and rivals to its own business interests.

Buying a platform company that works with so many of these in the area of cloud services is an interesting development for Google, and one that it’s keen to try to tread carefully in making.


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