A plugin released last week allows Microsoft Outlook users to email Starbucks electronic gift cards. After users install the add-in and sign in to their Starbucks account, they can add gift cards to future emails by pulling up a sidebar. They can also use the add-in to schedule a meeting at a nearby Starbucks locations.
To promote the add-in, Starbucks is offering $5 gift cards to Outlook users who send a gift card for a limited time. The add-in feature is only available for Outlook 2013 and 2016 on Windows and Outlook Online on the web, but Microsoft plans to add support to Outlook for Mac and Outlook Mobile in the future. It can be installed by going to Microsoft’s website.
The tech company expressed an interest in continuing to explore ways to expand the collaboration with Starbucks to benefit a broad spectrum of users worldwide. It also wants to stress the importance of personal connections at the workplace, a Microsoft representative said.
“When you consider how one in every seven people use Office every day to get work done — that is a massive reach Starbucks now has for business users,” Microsoft’s representative said. Starbucks is one of the most popular coffee chains in the United States; it has a mobile app and now it’s also in your email. It’s a strategy for the beverage company to reach more of its fans outside its stores.
“We are always looking for new ways to engage with our customers outside our stores. Our work with [Microsoft] Office is opening up new opportunities for us to connect with our customers and save them time,” a Starbucks spokesperson said. The add-in has been well received by the public since its release, according to Microsoft.
“We’ve heard feedback that customers enjoy the overall ease of use, as well as the convenience of gifting and scheduling meetings at the nearest Starbucks locations.”
So, think of your next coffee run as a business rendezvous.
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