Samsung runs full-page apology ads in U.S. newspapers over Note 7 issue

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In an effort to restore some consumer goodwill after the recall and discontinuation of the Galaxy Note 7, Samsung ran full page apology ads in three major US daily newspapers on Monday. The letters, which appeared in Monday editions of The Wall Street Journal, The New York Times, and The Washington Post, were aimed at English-speaking consumers, according to The Korean Herald.

The letter, which pledges the company’s commitment to safety, is signed by Gregory Lee, the president and CEO of Samsung Electronics North America.

 

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The ad also mentions the 2.8 million top-loading washing machines that Samsung had to recall in the U.S. after it found that the lids were detaching from the chassis during use. Overall, this is not a great quarter for Samsung, but the company is looking to turn things around with next year’s Galaxy S8, which will see the introduction of its own AI assistant.

 

 

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