Simple steps to be a successful entrepreneur

Posted on Posted in 2016 Business Opportunities For You, What's Trending Now

 

What does it take to become a successful internet marketer and online business person? All too often, we define success in terms of antiquated benchmarks drummed into us by schools, the workplace, and mass media.

The problem is that much of what made sense in the industrial era has become obsolete in today’s increasingly information-based society. Face it — we work, play, and interact differently than we did a hundred, fifty and even ten years ago. The rules for business have also radically changed in recent years, thanks in large measure to the internet and social media.

Given the often stark contrast between traditional jobs and online entrepreneurship, why don’t we look at some of these differences, and in doing so, briefly outline what it takes to succeed in today’s online world.

 

1. Embrace entrepreneurial-based training and education
It’s never too early to build up your entrepreneurship DNA. This demands a life-focused attitude towards learning, as opposed to traditional, job-focused training and academics. Read books, attend live training events and workshops, and be sure to network with other like-minded people with similar goals. In addition to networking at live events, be sure to utilize the world’s largest professional networking site, LinkedIn.

 

2. Emphasize problem-solving skills
Remember your first grade teacher asking you what you wanted to be when you grew up? It was normal for kids (and their parents) to push towards specific occupations like doctor, lawyer, fireman, police officer, football player, etc. However, doesn’t it make more sense to define what problems you want to solve in life (e.g. a cure for cancer, build electric cars) and the skills you’ll need to meet your goals? Both pure online entrepreneurs and traditional business people benefit from this approach.

 

3. Tell your personal story
Although personal stories of failure, redemption and triumph – authentic and otherwise – rule today’s infotainment airwaves, don’t shy away from it when building your online relationships. They improve your “know, like, and trust” factor with prospects and subscribers, enhance your reputation, and build up your business credibility.

 

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4. Exploiting the art of Blogging and Social Media
Writing skills will never go out of style, even as the means and devices used to present ideas in text form evolve. You should be flexible to various types of information-sharing, from the one-hundred-forty-word tweet, to the niche-dedicated blog, to other areas in the social media universe. All that letter and report writing in grammar school indeed has intrinsic business value.

 

5. Learn “real-life” marketing
Marketing is a favorite topic in all the top business schools, but it takes more than book learning and the odd case study to master it. Understand the essentials of personal and business branding, as well as practical branding tools such as “.com” website with your company name, e-books, instructional videos, newsletters, etc.

 

6. Work-life integration vs work-life balance
In university and in the regular workplace, you are bombarded by thoughts about the so-called work-life balance. For a start-up oriented entrepreneur, this is a foreign concept because it is often impossible to divorce the “job” of building a business from other parts of your life. Therefore, embrace work-life integration like successful online marketers do, with the help of time management strategies and task delegation once you go beyond solopreneurship.

 

7. You are a 24/7 network
Online entrepreneurship lends itself spectacularly to genuine networking for people who do it right. Take advantage of places like LinkedIn to meet like-minded business people who are more successful than you are – or are going through similar growing pains. The internet offers you a tremendous opportunity to exchange ideas and experiences with a global audience.

Online entrepreneurship demands passion, a will to think out of the box, and ideas that translate into a viable, sustainable business. Take the time to learn from your mistakes, and keep moving towards your long-term objectives.

 

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