#GetThanked was announced by T-Mobile’s President and CEO John Legere, and while many companies will offer customers prizes, goodies and benefits, you’ll be hard-pressed to find another company that gives away its own stock. T-Mobile customers have been sent a certificate with details about how to redeem a single stock of T-Mobile (TMUS), currently valued above $43, through a new T-Mobile app.
The app, T-Mobile Tuesdays, allows T-Mobile customers to access weekly gifts and prizes, including free food, movie tickets, subscriptions, ride-sharing and more. T-Mobile Tuesdays is available to download now for Android and iOS. Some of the prizes for the inaugural Tuesday — June 7 — include a Warcraft movie ticket, a Wendy’s Frosty, a Domino’s pizza and a movie rental from Vudu. Some customers can earn better prizes, centered around the Warcraft movie, including the top prize of an advance screening for 40 plus people.
The pizza, Frosty and movie rental are repeated every week for June, and other prizes include $15 for a Lyft ride, money for MLB.com, cooking magazines and a trip to Las Vegas. In a release, T-Mobile said they have partnered with Buffalo Wild Wings, Condé Nast, JackThreads, Samsung, Warner Brothers and more, so expect prizes that revolve around those companies.
T-Mobile customers are also getting an hour of free Wi-Fi on airplanes with Gogo inflight Wi-Fi. It also includes free iMessage, WhatsApp, Google Hangouts and Viber messaging for the whole flight.
All of these benefits of #GetThanked are a part of T-Mobile’s “Un-carrier” campaign, where it is trying to differentiate itself by doing things other carriers don’t do. It certainly seems to be succeeding, especially by offering stock to its customers, which almost no company has done besides online retailer Jet.com.
While these prizes and benefits are certainly a welcome way to thank customers, T-Mobile is likely looking to entice people to sign up, similar to how banks offer rewards and points programs to attract new customers.
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